09 Oct | Gender Equality

Advertising campaigns that shatter gender stereotypes

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With gender so frequently in the news these days, companies are realising that it can be smart to create content that caters to a variety of audiences.

Pot Noodle—you know, the noodles-in-a-cup company—recently released a TV ad called “You Can Do It.” In the first few moments of the spot, viewers are lured into thinking that it’s the same old story: Some guy lifts heavy things and punches the air while wearing a hoodie, all in the hopes of becoming a champion. However, it turns out that he’s not exactly the champion you thought he’d be...

The Content Strategist (9 October 2015)

(Photograph: Victoria University of Wellington)