• Female engineer
09 Oct | Gender Equality

Advertising campaigns that shatter gender stereotypes

With gender so frequently in the news these days, companies are realising that it can be smart to create content that caters to a variety of audiences.

Pot Noodle—you know, the noodles-in-a-cup company—recently released a TV ad called “You Can Do It.” In the first few moments of the spot, viewers are lured into thinking that it’s the same old story: Some guy lifts heavy things and punches the air while wearing a hoodie, all in the hopes of becoming a champion. However, it turns out that he’s not exactly the champion you thought he’d be...

The Content Strategist (9 October 2015)

(Photograph: Victoria University of Wellington)